My research interests relate to the areas of attitude change and social cognition, including persuasion, attitude strength, attitude-behavior consistency, selective exposure to information, decision making, stereotyping and prejudice, and impression formation. Much of this work addresses factors that influence the amount and nature of information processing activity, the biases that can be created in peoples' thoughts and perceptions, and the steps that people sometimes take in attempting to rid their thoughts and perceptions of perceived biases.